Change in US off-premise sales over past 11 weeks - an overview
Change in sales
- Total alcohol: +27%
- Beer/FMB/cider: +21.7%
- Beer, specifically: +13.8%
- Wine: +31.1%
- Spirits: +36.1
- Total online off-premise alcohol sales are +141.5% year-over-year for the one-week period ending 5/16/20
- The year-over-year growth rate for total off-premise alcohol dollar sales within Nielsen measured channels is +29.4%, though -4.1% compared to the previous week
- Wine growth was +30.8% (-3.7% vs. the prior week).
- Comparatively, spirits were +38.8% (though -8.9% vs. the prior week)
- Beer/FMB/cider growth is +25.5% (-2.3% vs. the prior week)
- Beer specifically is +16.3% (-3% vs. prior week)
- That’s now 7 weeks since the beginning of March with weekly sales growth for wine above +30%
- Sparkling wine had another very strong week (+41.8%), well above the growth rate of table wine (+26.7%)
- There remains considerable growth in some smaller size formats.
- Canned wine has grown by at least 52% each week, while each of the last three week’s growth was above +70%.
- In each of the four individual weeks, 375 ml wine bottles have grown over +60%. The $20-$25 price tier continues to lead off premise growth
Source: Nielsen U.S.; Nielsen E-commerce measurement powered by Rakuten Intelligence