Bottled Wine Definitions
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Bottled Wine Definitions
Cleanskin / US Shiners
- A label without producer identification
- Enough mandatories to be retail-ready
Producer Brands
- A brand developed and owned by the producer
- A finished and fully packaged product - retail-ready
Unlabelled
- Bottled wine displaying mandatory information only
- Such as vintage, lot number, variety and size - not retail-ready
Private Label
- Bespoke products created by a producer, specifically for a wholesaler, importer or retailer
- A customised finished product ready for retail
Clearance
- Clearance products can be any combination of the above
- Could relate to damaged labels, overstock clearance, discontinued lines, or compromised storage history.